From hype to reality: Enabling AI innovation in MedTech

Explore how AI is gaining ground in MedTech – and what’s holding it back

Artificial intelligence continues to generate buzz across healthcare – making headlines, fuelling boardroom discussions, and beginning to show up in clinics and homes. But while potential is everywhere, implementation still lags behind. So, what’s standing in the way?

To dig deeper, Zühlke recently hosted a Health Talk with experts from Bayer Radiology and Sonova. The goal: to uncover what really drives AI adoption in MedTech – beyond the hype.

The big takeaway? Real progress starts with strong foundations.

During the discussion, our speakers shared practical strategies to unlock AI’s potential by focusing on the essentials – from data governance to behavioural science.

Our speakers included:

• Lavanya Issenmann (Sonova) – Shared lessons from Sonova’s Infinio hearing aid line, highlighting how behavioural science supports audiologists in introducing AI-powered solutions to older users.

• Guido Mathews (Bayer Radiology) – Explained how effective data governance and interoperability are key to overcoming fragmented systems and navigating regulations across regions.

• David Elliman (Zühlke) – Offered a strategic view on how AI is reshaping healthcare and where decision-makers should focus their efforts next. 

Want to dive deeper?

Catch the full Health Talk on demand, or come meet us at The MedTech Forum 2025 in Lisbon from May 13-15. Join our live session – From hype to reality: Unlocking AI’s potential in medical devices – on May 14, 12:20-13:10, or stop by booth 10 in the networking area.