Zühlke welcomes Prashant Somavajhalu as Principal Director in Hong Kong

Zühlke announces the appointment of Prashant Somavajhalu as Principal Director Hong Kong, with a focus on overseeing the regional market strategy and portfolio development to drive new business growth in key sectors.

With over two decades of experience in the IT services industry, Prashant brings a strong track record in managing large client portfolios, developing strategic account plans, and delivering impactful growth. He has held leadership roles across both sales and delivery, and is known for his client-centric approach and ability to align technology with business value.

Prashant Somavajhalu, Principal Director Hong Kong, Zühlke
' Joining Zühlke is truly exciting, and I’m energised by the chance to collaborate with our talented team, clients, and partners across the region. Together, we will co-create impactful solutions that foster growth and deliver lasting value. The potential in this region is immense—whether through strategic AI adoption, modernising legacy systems, or unlocking innovative digital business models. With Zühlke’s legacy of excellence in innovation and engineering since 1968, I’m confident that the Hong Kong market will greatly benefit from its expertise. '
Prashant Somavajhalu
Principal Director in Hong Kong, Zühlke

Eric Cheung, CEO APAC & Member of the Group Executive Committee, added: 

'Prashant’s appointment marks an exciting step forward in our APAC growth strategy. His deep industry experience and client dedication make him the ideal person to lead our business in this dynamic market. We’re delighted to welcome him to Zühlke and look forward to the momentum he will bring.'