Fast-track your retail digital transformation journey

Tomorrow’s retailers won’t just sell products and services. They'll unlock new revenue streams and add value by providing engaging customer experiences and effectively catering to consumer needs.

To achieve this transformation and thrive in the long term, retailers must invest in their future and be ready to adapt during an era of exponential change. This involves solidifying the core of the business, bringing agility to legacy systems, becoming data-driven, and establishing a capability for continuous innovation.

Our retail digital transformation experts are here to help. We support you in balancing your current and future needs, bringing your greatest ideas to life, and ensuring early and ongoing return on your tech, business, and product innovation investments.

retail transformation concept

How to transform retail: start by fixing the digital core

Realising the full potential of technologies like AI is impossible without first modernising the core systems. To see the most impactful long-term benefits, it’s time to stop chasing the hype and get back to basics. Discover how you can do that by focusing on the digital core.

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Sarah Miles
' The best part of working with Zühlke has been the people. They’ve come in eager to engage, bringing fresh, innovative ideas, and showing a strong commitment to delivering value to Co-op. '
Sarah Miles
Principal Delivery Manager, Co-op

Case studies from retailers driving change

Vestiaire Collective logo
Commerce and Consumer Goods

Vestiaire Collective brings sustainable luxury fashion to Asia

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Commerce and Consumer Goods

Co-op drives efficiency and innovation with a strategic partnership

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Commerce and Consumer Goods

Migros builds a GRC framework for a secure shopping experience

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Let’s accelerate your retail transformation together

  • Delight customers with omnichannel experiences

    Craft compelling retail experiences that delight customers across non-linear, omnichannel journeys. Increase customer engagement, satisfaction, and loyalty with embedded user-centred design and a capability for continuous customer value creation.

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  • Transform data into business value

    Apply data to improve decision making and automate processes along the entire value chain – from production to sales. Our specialists break down knowledge silos and turn your data into actionable insight that delivers ongoing value.

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  • Bring agility, scale, and security to critical systems

    Scalable tech architecture is the backbone of retail innovation. Bring agility and flexibility to your infrastructure and legacy systems to meet changing customer needs, powering today and tomorrow's innovation opportunities.

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  • Optimise products and processes for sustainability gains

    Automate and digitise your processes, improving performance and reducing the environmental impact of your products and services to meet growing sustainability requirements.

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Delight customers with omnichannel experiences

Our multidisciplinary teams empower you to rethink the customer journey, focusing on anticipating and addressing the evolving needs and expectations of your shoppers. 

  • Embed experience design processes, methodologies, and best practices to ensure every team across your digital and physical product development lifecycle is connected to and solving real customer needs.  
  • Seamlessly integrate physical and digital touchpoints to serve changing customer behaviours and journeys.
  • Craft immersive and personalised omni retail experiences that nurture loyalty – from product discovery, to customer support and beyond. 
  • Creatively and effectively ideate, test, and validate ways to enhance the customer experience (CX) with emerging technologies and channels – from VR to the metaverse.

Transform data into business value

Develop a data strategy and platform that enables your organisation to operate efficiently, compete effectively, and navigate the future. 

  • Evaluate, scale, and operationalise value-add AI solutions and machine learning use cases to drive productivity, accelerate time to market, and transform customer service.
  • Employ data and machine learning to automate and continually optimise your pricing, promotions, and customer engagement strategy.
  • Develop a data ecosystem that enables seamless and secure data flow between your teams, departments, and partner organisations to unlock mutual value and co-innovation opportunities.
  • Combine and apply diverse datasets and customer insight to uncover new customer problems to solve.

Discover how we helped first direct anticipate and respond to customer needs

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first direct launches AI autonomous banking to serve real-time customer needs

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Bring agility, scale, and security to critical systems

Discover how we stabilised a business critical system for Switzerland’s largest retail company and supermarket chain

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Federation of Migros Cooperatives: Zühlke as trusted advisor

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Optimise products and processes for sustainability gains

  • Unlock agility, competitive advantage, efficiencies, and superior performance with lean and digitised business processes. 
  • Validate and simplify the product innovation journey to bring a new product to market or transform your existing product into a category leader.
  • Assess and reduce the environmental impact of your production processes and supply chain to meet sustainability goals, regulatory requirements, and rising customer expectations.
  • evelop a strategic capability for innovation, with the capabilities, processes, and infrastructure you need to safely experiment, test, and validate new business models and product innovations.

Discover how modernising its ecommerce platform and legacy systems enabled Vestiaire Collective to bring pre-loved fashion to a new market

Vestiaire Collective logo

Vestiaire Collective brings sustainable luxury fashion to Asia

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Transforming retail with integrated hardware and software

Imagine frictionless stores where customers can simply walk in, pick up their products, and walk out — no scanning, no queuing, no checkout. With RFID recognition and computer vision AI, this can become reality.

Experience the future of retail with AI-powered hardware and software solutions, that are changing the way we shop faster than ever before.

Brands we’ve helped transform

Portrait photo of Rainer Baumann, Group COO, Migros
' The Zühlke team has managed to generate tangible added value thanks to their technical and methodological skillset, coupled with their innovative approaches. Together, we have devised a sustainable, futureproof framework to ensure a secure shopping experience. '
Rainer Baumann
Group COO Migros

Gain retail insights from our experts

Explore our latest research and insights on the most important trends and digital transformation opportunities in the retail industry.

Demystifying AI in retail: practical use cases and implementation tips
Woman shopping with the help of AI in retail
What the circular economy means for supply chain innovation
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Digital product passports in retail: why data is key for success
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Demystify & capture value from AI

Struggling to find value-driving use cases? Discover how we can help you ideate, build, and scale bespoke AI solutions that deliver tangible efficiency gains and sustainable returns.

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