A product strategy that promotes long-term customer loyalty from an early stage Preparation of the strategic make/buy/adapt decision Support with decision-making and a roadmap for the management team Thurgauer Kantonalbank (TKB), a regional advisory and retail bank, wants to develop a complete solution for its digitally savvy customers. Zühlke develops a product strategy and a roadmap together with TKB. Explore our Services for the banking industry here Digitally savvy target group attracted to neobanks A young and digitally savvy clientele is making increasing use of the free basic services offered by purely digital banks. TKB wants to meet the needs and expectations of these customers across all phases of life. The preliminary study determines whether a stand-alone mobile solution has the potential to set the company apart from new competitors and thus increase market penetration. The aim is to offer a simple banking product in order to bind customers to TKB as early as possible for the long term. One challenge here is that the solution has to be embedded in the banking context. A decision has to be made about whether to integrate a solution into the existing product range or whether to opt for a stand-alone solution. ' The customer-centric approach in the preliminary study ensures that we have a sound basis for decision-making when planning the digital channels. ' Marco Looser Head of Digital Channels, Thurgauer Kantonalbank Creating the product vision with an interdisciplinary team Specialists from CX, technology and business work together in a single team. Customer needs are validated by means of interviews, and ideas for an ideal mobile banking product are developed together in several ideation workshops. These ideas are put to the test by end customers using a prototype. Based on the needs identified, a decision is made to integrate the solution into the existing product range. Mobile banking solution for a broad customer segment A product vision and a prototype are subsequently developed. The solution is also evaluated from an IT perspective and the make/buy/adapt decision is strategically prepared. Thanks to the implementationoriented, concrete recommendations and a roadmap, the management team can efficiently decide on the further course of action. Contact person for Switzerland Stefan Hirzel Managing Director Banking Switzerland Stefan Hirzel has been at Zühlke since 2013 as a partner and Head of Banking Switzerland. His focus is on combining technology, business value and customer experience. Together with his team, he works day in, day out on innovations to drive forward Swiss banking. Contact stefan.hirzel@zuehlke.com +41432166960 Your message to us You must have JavaScript enabled to use this form. First Name Surname Email Phone Message Send message Leave this field blank Your message to us Thank you for your message. Our work Banking Basler Kantonalbank: Working together with Zühlke on its journey to the cloud Learn more Banking Mizuho Bank accelerates innovation in global transaction banking Learn more Banking, Commerce and Consumer Goods Zühlke's GenAI Project Finder boosts presales efficiency Learn more Go to case studies Deliver transformative impact with Zühlke. Speak to our team today. Get in touch
' The customer-centric approach in the preliminary study ensures that we have a sound basis for decision-making when planning the digital channels. ' Marco Looser Head of Digital Channels, Thurgauer Kantonalbank