ELRA & Zühlke: Competitive edge through an innovative user experience

In the dynamic landscape of drive technology, ELRA – a leading drive solutions and motors supplier – wanted to strengthen its market position. Together with Zühlke, ELRA developed cutting-edge parameterisation software for electric drives. This innovative solution not only saved development time and costs for ELRA, but it also simplifies the parameterisation process for ELRA's customers, saving them time and money

"With Zühlke as an experienced development partner, we were not only able to shorten the time-to-market of our software, but also to increase our customer focus and competitiveness."
Dušan Vranješ, Head of Sales/Key Account Management, ELRA

Do you want to learn more about the project? Watch the video now or keep reading for the key facts below:

Innovation as basis to future-proof the organisation

ELRA, an Austrian company based in Jois, Burgenland, develops superior drive solutions that have been used worldwide for over 40 years. To future-proof the business, ELRA started developing MotorMate – a software for the parameterisation of electric drives. Since ELRA and Zühlke are both part of Austria’s ‘Leitbetriebe’ Excellence Platform, contributing to a strong innovation network with a focus on ecosystems, and since the electronic development in this project was very complex, our team was chosen to support ELRA.

Focus on user experience and performance

During the collaboration, Zühlke supported ELRA through the entire innovation process, including project management, engineering, software and interface development. Agile development methodologies, coupled with regular user tests, provided a significant market advantage.

During the commissioning of a drive, the configuration software is the first touchpoint that end-customers have with ELRA. So, the team also focused on creating an intuitive user concept with customisable dashboards as well as very high stability, user-friendliness, and exceptional performance. 

User feedback highlights the value of intuitive design

The agile collaboration not only reduced software’s time-to-market, but also increased the customer focus and competitiveness for ELRA in a highly volatile market environment. The solution’s exceptional stability, user-friendliness, and high performance met the additional requirements of the project. Lastly, user feedback highlighted that intuitive design was crucial for helping inexperienced users make the most of the solution, contributing to ELRA´s future market success.