Radical innovation: go small or go home
Personal interviews have shown exactly why companies fail when it comes to radical projects and how things could be done better.
Why most companies fail to innovate radically
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This study involved personal interviews with over 150 C-level executives from 75 industrial international, large and medium-sized businesses.
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It will help you to learn more about the clear factors for success and innovation blockers.
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We analyse the underlying dynamics we determined to be the cause of those effects and the requirements for a systematic solution to this significant challenge.
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Is radical innovation even necessary?
More than 90% of the interviewees believe there is urgent need for radical innovation in light of the future competition landscape.
What causes companies to fail?
Over 80% of the companies surveyed struggle with the very same things. So, what are the most common blockers of innovation?
01Decision making
Projects are impeded by decision-makers lack of understanding, unrealistic expectations and inappropriate KPIs.
02Speed
Meetings and processes in place of decision-making and trust paralyse radical innovation initiatives.
03Product management/product-market fit
Failure to focus on the buyer and poor prioritisation result in poor product-market fit.
04Sales
The existing sales team is not the right fit for the new solution and does not know how to sell it.
05Transition to operations/scaling up
Enterprises fail to set up the organisational structures needed for scaling up.
Download the full study now.
Find out more about radical innovation, success factors and the underlying dynamics that cause them.
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