GVB seeks to increase its efficiency and offer a first-class customer experience Zühlke aids GVB in ideation and market validation phase An application is developed, enabling customers to manage claims via their smartphone The GVB Group wants to optimise the claims process for its customers. With the help of Zühlke, an innovative solution was implemented and the customer experience improved. Digital claims process as the moment of truth Digitalisation is reshaping the insurance industry. The claims process is traditionally a real moment of truth for the customer. But digitalising it can prove a big challenge for insurance companies. Building insurance provider Gebäudeversicherung Bern (GVB Group) wants to exploit the opportunities presented by digital transformation in this area, too, with the aim of offering a first-class customer experience and achieving a significant increase in efficiency. The GVB Group also asked itself how customer-centric solutions can be developed and integrated into live operations quickly, efficiently and with minimum risk. Ideation and market validation Zühlke held workshops to develop new and innovative products and services. In multidisciplinary teams, ideas were gradually narrowed down. Lightweight prototypes were developed and feedback was quickly collected from potential customers. The most promising idea – i.e. digitalising the claims process – was then validated iteratively in the market. This involved carrying out a short but efficient test phase to evaluate acceptance of the service and the channel, which was initially conducted via WhatsApp. Following positive testing, a decision was made as to how the idea should be scaled. ' I always felt like I was part of a great team, rather than just a client. The success of the project was down to outstanding teamwork. ' Simon Stucki Product Owner Smart Claims Solution development, scaling and competitive advantage The consultancy project transitioned seamlessly to the solution development stage, during which a customer app was developed for the GVB Group. The application, which enables customers to communicate with the claims handler directly via their smartphone, forms the basis for redesigning the claims process with a clear focus on improving the customer experience. This is achieved primarily by offering a chat function, appointment coordination, an assistance service and direct billing. The solution was then connected to the core system of the GVB Group and put into live operation. The digitalised claims process gives the GVB Group a competitive advantage by improving the overall experience for its customers and offering them clear added value. Contact person for Switzerland Markus Reding Managing Director Insurance Switzerland & Partner Markus Reding leads the Market Unit Insurance at Zühlke in Switzerland. For more than 20 years he is responsible for innovation, strategy, product management, software engineering, and business development in various leadership positions and has practical experience from numerous digitisation projects. Meeting the challenges and market trends in the insurance industry with innovative solutions is what drives him. Contact markus.reding@zuehlke.com +41 43 216 6704 Your message to us You must have JavaScript enabled to use this form. First Name Surname Email Phone Message Send message Leave this field blank Your message to us Thank you for your message. Our work Banking, Commerce and Consumer Goods Zühlke's GenAI Project Finder boosts presales efficiency Learn more Banking, Insurance SV Informatik: Revolutionising customer service with GenAI Learn more Insurance Insurer UNIQA boosts efficiencies with an AI chatbot Learn more Go to case studies Deliver transformative impact with Zühlke. Speak to our team today. Get in touch
' I always felt like I was part of a great team, rather than just a client. The success of the project was down to outstanding teamwork. ' Simon Stucki Product Owner Smart Claims